Vega’s brief required a campaign to be created for their 2015 student showcase.

A direct mailer invite had to be created and used as the main point of contact. The direct mailer

would be sent out to potential guests. My concept was to create a form of unity, as the challenge was to make the showcase about the students and their work, and not to be directed at Vega in any way. Through research, I used a creative way to form an abstract vision of dots, which were to be a constellation of stars.