The following campaign was created to attract people to become WWF members as well as make their existing community more active. Research showed that people want to help but don’t know how to get involved and they are worried about their time constraints as they do not have much free time. Our insights were that people want to know where their funding goes and they want something in return whenever they give their time or money. Through the use of our campaign vacation, a collaboration between WWF, Facebook, and Contiki, we will show that volunteering can be fun through a once in a lifetime holiday experience.

 

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